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 > <a href="https://canvas.instructure.com/eportfolios/2360272/Home/5_Search_Engine_Optimisation_Lessons_From_The_Professionals">Website Optimization</a> - How to Optimize Your Website for Search Engines People visit your website for a reason and when you make it easier for them to locate the information they are seeking <a href="https://www.google.co.ck/url?q=https://www.sickseo.co.uk/search-engine-optimization-seo/unlocking-seo-the-secrets-of-search-engine-optimization/">search engine optimisation specialist</a> engines will place your site higher. This will provide a measurable ROI on your SEO investment. A well-designed website will improve the time spent on the page and reduce the bounce rate. It can also help keep visitors and generate organic search traffic. Keywords Search engine optimization (SEO) is a procedure that assists a business to rank higher in SERPs. It is a crucial element of organic and paid search marketing. 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These keywords suggest the commercial motive, like "buy", "order" and "free trial". Navigational keywords refer to the product or service (such as 'neon blue unisex watches'). These keywords are typically used by people at the stage of awareness in the buying journey. Optimization of the page Search engine optimization (SEO) also referred to as search engine ranking is the method of improving the rank of your website on the result pages of search engines. This is achieved through both off-page and on-page optimization. On-page optimization involves making sure that your content is relevant to users and has the appropriate keywords. Off-page optimization is the process of improving your website's ranking through actions outside of your website, including link construction and social media marketing. Both off-page and on-page optimization are essential to the success of your business. However, on-page optimization is the initial step in SEO. 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The number and quality of inbound links are also an excellent indicator of a site's credibility and trustworthiness. Many factors influence the quality of a hyperlink depending on the popularity of the linking site, topic relevance, and the amount of text that is included in the link. A link from a popular website is more likely than one from a personal blog to be taken seriously.<img src="https://www.sickseo.co.uk/wp-content/uploads/2022/12/sickseo-logo-grey-text.png">
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