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In addition to optimizing your title tag, it is also important to include a meta description which is relevant to the information on your website. This will appear in the results pages of search engines, and it will provide users with a glimpse of what the page is about before they click on it. On-page SEO also entails making your website mobile-friendly. This will allow your site to get higher rankings in search results and will improve the user experience for your visitors. To test if your website is mobile-friendly, you can utilize Google's Mobile-Friendly Testing tool. Off-Page Optimization Strong search engine optimization (SEO), is essential in order to draw new customers and strengthen your brand. This includes both on-page and off-page SEO. It helps your site to rank higher in results of search. Typically, the most important off-page SEO strategies include link building and social media marketing. 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